Reebok International Limited a brand that was established in Bolton, Greater Manchester in the United Kingdom in 1895. Its main headquarters are now located in Canton, Massachusetts, USA.
Reebok is a popular brand and produces quality shoes and clothes for athletes and sportsmen. The idea and brand was initially pioneered by J.W Foster who would sell sports shoes on a small scale level to runners but due the quality of the product and high demand, his grandsons thereafter expanded the business under the name of Reebok. They displayed their products in the US and were subsequently approved worldwide. Since then it has been manufacturing sports clothes, caps and other accessories in lots of different varieties and styles for both men & women.
It distributes its products worldwide and the brand is well known throughout the world. Reebok is aware of the importance of a logo and that is why it has been experimenting with its logo since its inception in 1895. The logo which is in use now by the brand is the name itself which gives a very stylish look and stands for the identity and objectives of the brand.
Its slogan is “I am what I am”, giving a message of sportsmanship to all. It asks one to have faith in oneself which is the first step towards its destination. Reebok started working in collaboration with Adidas in 2006 and finally merged with Adidas, however both trade independently and retain their own uniqueness. Reebok continued to execute its old strategy, aiming itself as a premium sports and lifestyle brand focusing on training & fitness. It offers lifestyle clothing, sports apparel, accessories, sports equipment and footwear to every age group ranging from kids to elders and for both genders.