Nixon was founded in 1998 in Encinitas, California by Andy Laats & Chad Di Nenna. It is known for producing a variety of wristwatches, accessories, apparel and headphones.
The aim of Nixon is unity in diversity and merges the design talents with the rest of the workforce to produce good quality products whilst maintaining a good team spirit.
The Nixon slogan is "We make the little shit better."
First impressions count for Nixon and this follows through to its presentation. From its inception it has maintained its quality both in style and in materials used and now its name symbolizes both quality and functionality whilst maintaining a youthful edge.
It is the brand ethos that proposes the idea of true sportsmanship. A product from Nixon is reliable and well made and the brand itself never compromises on quality and gives the best to everybody out there either a sportsman or a normal person.
Only the finest leather is used in making of its accessory range. At present Nixon is sold to over 70 countries world wide with sales increasing every year.
Nixon makes watches for both male and females using both Japanese and Swiss movements and its range includes both automatic, digital and quartz watches.
It also targets the youth market by producing watches in cool contemporary stylish colours and ensures its watches are fashion led and inspired.
Nixon also produces watches, belts, wallets and a wide range of other accessories aswell as its range of clothing for both male and females.