New Balance is one of the top footwear brands, currently having a major resurgence throughout the world. New Balance is considered the home of quality footwear which is made in the UK & USA. Its head office was established in Massachusetts, United States in 1906. William J Riley in 1905 founded the brand due to his passion for improving quality of shoes for everyone including himself.
At present New Balance is importing/exporting classic running shoes to many countries including Britain and America. As a premium brand it uses only the finest quality materials in making shoes that are durable enough to survive under rainy, harsh and dry conditions that you would typically find in the UK. The standard of New Balance shoes is of a premium due to the fact that it never compromises on maintaining quality, customers may feel the price tag a bit surprising when you compare the shoes with the competition.
New Balance initially started this business with almost nothing, some advertising was done on a local level and at that time it could hardly afford to pay back the services of only six workers. Only thirty pairs of shoes per single day were being made by the workers at the New Balance factory in Filby. England. Shoes were marketed to runners in the Boston marathon and they soon became the number one choice of the marathon runners. It has managed to maintain the high standard of quality since its inception. New Balance’s upcoming projects include a range of modern designs of footwear for all age group customers including the ever expanding skate market. These shoes are stylish, comfortable and manage to keep our feet in a tight grip due to its fine class foam used in the sole. Every season New Balance revisit the archives and revisit a classic shoe and give it an updated treatment.
The last few years have seen the classic 574, 410 & 420 given the works.