Mishka Clothing is a brand from NYC, they are loud and when other street wear brands are toning down, Mishka carry on with their classics like the eyeball logo, the mop logo and they continue to plough their own furrow.? The guys behind the brand are Greg and Mikhail, their interest in horror and comics can be seen through the t-shirt range, they started as most folk do; designing for other brands, they quickly realized that this sucked and they wanted to let their creative juices flow, and the brand Mishka was born.
Almost 10 years on, the brand has continued to grow at a sustainable and organic level, they do their thing and don’t worry about what the other brands do, and they remain relevant and current by continually doing artist collaborations. For 2012 Mishka have created a range of t-shirts fro the British street wear brand Addict, this will see the Mishka brand go out to a new audience that would normally not have been aware of the brand.?
Never stepping to far from its original DNA, it quietly evolves and every season sees a whole host of new graphics and some classic ones dropped back into the range to keep the fans happy. Listening to the customer has from day one, been a hallmark of this brand and the Mishka family encapsulates everyone who wears a piece of the brand, long live the king, street wear is here to stay.
Cut and sew pieces have always been the strongest part of the clothing line, the use of large checks and great flannel always ensured that the Mishka line stood out from all the other pretenders. The brand is an acquired taste, its brashness and in your face graphics remain the key selling point and one of the reasons almost 10 years on, Mishka is living it larger than ever.