Letraset is perhaps best known for producing high quality pens such as marker pens, although it has spent more than fifty years supplying a number of different media to designers. The original company was founded in 1959 in London. Probably the most impressive thing about this company is that it has really moved with the times. The design industry has seen countless changes over the past fifty years, and Letraset has always been at the forefront of that change.
At the beginning of the 1960’s, Letraset released their Dry Transfer Lettering System. This basically gave designers a way to print a design and then easily transfer it onto a piece of artwork. This marked a revolutionary change for designers, and helped to make a vital aspect of their job much easier and simpler. Letraset was beginning to establish itself as a company that changed the way that designers worked.
It was in the 1980’s that the power of computers really started to become apparent. Once again, Letraset did not let that put them off. Instead they decided to invest in what, at the time, was cutting-edge computer software that would make their typefaces digital. Although some of their software did not do as well as expected in the early 1990’s, they experienced significant success in the digital font market. They are still heavily involved in this industry today.
Letraset created their high-quality range of markers and continued to improve them. Today they are used by many designers and people who want to quickly visualise a concept. Letraset’s main priority is that all of they help their customers to be as creative as possible whilst maintaining a high level of productivity. These products are used by everyone from illustrators to media students to professional designers. This well-established, high quality company have a wide range of products available to suit many different requirements.