Lacoste Live is a company that is based in France, founded by Rene Lacoste in 1933, with partnership of Andre Gillier is famous for high fashioned polo shirts, footwear, aftershaves, wrist watch, sunglasses and leather goods. Lacoste is expanding its creativity in other fields also, it has decided to launch a variety of home wares and lifestyle product.
Its logo is unique as it is greenish crocodile that was named at the funny name of Rene that is given to him by his friends due to his performance in tennis court. Rene has made some extraordinary t-shirts with crocodile logo and was praised a lot, so he is known as a trend setter and so his brand. Designed sports shirts for golf players and sailors are also made by Lacoste.
In 1951 company started to produce a variety of colorful polo shirts, these shirts were later on exported to America where these were loved by tennis players and the general fashion market. Tennis players felt great while wearing Lacoste’s polo's and according to them every style of this brand seems to them to boost their confidence and ultimately improves their performance, or so Lacoste will tell you. Bernard Lacoste in 1963 took the charge of the company as a head and he by his utter dedication and single minded commitment was able to raise the standards and quality of Lacoste, he then handed over charge to his brother later on.
Lacoste has helped its loyal following by being at the forefront of the fashion market, evolving as tastes changes but retaining a level of consistency of product that the average man likes, every season he adds a few new colours to his Lacoste polo collection.