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G-Shock has become extremely popular by launching high quality innovative watches. The unique feature is its resistance its durability and its longevity .Casio manufactures G-Shock watches.
Kikuo Ibe, the chief engineer at Casio developed an idea in 1983 to make a G-shock watch with a durable battery that had an amazing capacity to last ten years. It was a near impossible task but he succeeded and G Shocks battery life lasts for that time. After subjecting this watch to number of tough conditions it was found that it was highly resistant towards outward pressures. This was the time when G-Shock was born and it has grown continually since than to the height of performance and reputation where it is at today.
These watches are shock absorbing so are used by professionals who are used to rough and tough physical demands. They are popular with a wide audience from sportsmen through to young professionals. These watches are water resistant and also shock and scratch proof.
The watches are safe because of its inner ten layers that serve for protection to resist shock, harm and water. G-shock is very active in launching new and innovative models like Baby-G model which was praised highly and was very popular with females in the 1990’s. 200 models of this model were launched In 1998. Baby-G was a extremely popular model and sold a record amount.
G-Shock updates its best selling models on regular basis. G shock is working on new projects to manufacture a variety of watches that are resistant towards solar and atomic hazards. They also update their colour palette on a regular basis and ensure that each new watch has unique yet functional features.