As the name may well suggest, Eastpak is synonymous with bags. It makes all kinds of different bags, including travel bags, backpacks, and shoulder bags. It also produces a number of other accessories such as smaller bags and bumbags. Eastpak was born out of a company called Eastern Canvas Products USA, which really started to take off back in 1952 when it got its first military contract. It originally manufactured backpacks and other bags and equipment for the US Army.
Eastpak really started to gain momentum in 1976 when the owner Monte Goldman’s son Mark joined the company. He revolutionised the brand and brought a fresh and interesting approach to the whole company. It was in the early 1970’s that he noticed that there was a huge gap in the market – University students and other young people were starting to wear bags to carry their belongings. Before this, they had used briefcases. Bags were not only more comfortable but also more practical. Here lay a massive opportunity for Eastpak.
By the early 1980’s Eastpak were producing shoulder bags, duffle bags and backpacks for the wider market, and were becoming extremely successful. By the mid-1980’s Eastpak had not only become the brand of choice, Goldman’s company were offering a lifetime warranty on most of their products. Many of their products still carry a lifetime warranty today. Eastpak prides itself on offering bags that are well-designed, colourful and practical.
As a brand that started in America, Eastpak has only become popular within the UK in the last fifteen years. It continues to produce durable, urban backpacks, duffle bags, travel bags and accessories that are individual yet practical. It will be interesting to see what the future will hold for Eastpak: a brand that has gone from producing bags and other equipment for the military to producing a number of different bags for the wider market.