Bellroy was designed by two enthusiastic Australian gentlemen in 2010 by Andy & Hadrian who wanted to revolutionise the way men carry their valuables in a more comfortable and form fitting way by producing slim wallets. Bell refers to Bells beach and Roy is taken from Fitzroy. Bellroy is located in Jan Juc, a coastal town of Victoria, Australia. It makes travelling easy by carrying maximum items in minimum space. Its mixture of modern and classical designs also transposes itself to a range of affordable items. Wallets are made up of the finest and best quality leather.
Initially it launched five varieties of wallets that were subjected to further experimentation to get better results. The Bellroy logo is “Slim your wallet”. It’s weighty in terms of its benefits but its light to carry in its physical weight. Bellroys wallet quality is evident from its unique compartmentalization for holding specific documents such as passport, credit card, tickets etc. Moreover the owners of the wallet are ensured that their documents are safe. Bellroy’s travel wallets, sleeve card holders are very helpful for both professionals and students alike. Its wallets are made to adapt to any type of lifestyle. Bellroy strives to ensure its collection is both stylish, elegant and affordable. Fashion is not important as the brand wants to ensure its use for as long as possible. The wallet is user friendly as not only does it cater to its users needs but also ensures the weight of the wallet is substantially lighter.
Bellroy also promotes the environment and works in tandem with other agencies to ensure that social and environmental considerations are a must. These important values also follow through the supply chain and ensure the brand is only stocked in similar type stores whose own values reflect the brand. The brand tries to use as much recyclable and biodegradable products whilst making their wallets in order to reduce their carbon footprint. Bellroy is a sign of quality wrapped in affordability.