Asics is a Japanese brand that produces a variety of shoes and lots of accessories for the sports industry which is used mainly for football, athletics, netball, tennis, badminton, squash, cricket, golf, wrestling, and track & field It supplies and supplies these products on a global scale.
The company was started by Kihachiro Onitsuka in 1949 under the name of the Panmure Company. He produced shoes for basketball players from Japan for over three decades. In 1977 Onitsuka changed the brand name to Asics with a collaboration with GTO.
Asics is a Latin word that stands for “Healthy Soul in a Healthy Body.” The very name suggests the likeness towards sports culture and that sports lead to healthy body.
Asics contributes towards this aim by providing good quality footwear for all types of sportsmen
5,973 employees are employed by the company throughout the world. Its shoe brand is always in high demand and has resulted in the Asics brand being one of the top footwear brands worldwide.
Although Asics also supplies other sports items, its main market is footwear where it produces the largest amount of revenues. Its main source of income is taken from the sale of shoes which are always creative, stylish and modern. Its performance was recognized by cricket team of Australia officially and they declared Asics as their main brand supplier for its cricket team.
Other than Japan, Asics supplies sports equipment, shoes and sports kits to North America, Asia, and Europe. Asics is currently focusing on new projects in America and Brazil. There is still a substantial demand for Asics products due to the level of high quality footwear, sports equipment and apparel produced.