Adidas Originals brought its passion to the products they made for athletes in all sports whilst focusing on football, running and basketball. The company was first introduced to the world in 1972 at the Munich Olympic Games where it could be seen on 1,164 out of the 1,490 competing athletes. It is a subsidiary of the Adidas Group which has a unique logo of a three striped flower which means “Three leaved plant”.
The Adidas company was named after its founder, Adi Dassler. An American hip hop musical group named Run- D.M.C released a song “My Adidas” as a tribute to their favourite brand. Another British musical band called Jamiroquai started to popularized the brand with their lead singer Jay Kay, wearing Adidas Gazelles in almost every music video.
In 2001, the company decided to launch these products under a new brand name called “Adidas Originals”. Adidas Original has a product line of casual sports & clothing while covering the sports fashion trends with strong references to the decades between the 1940s to 1980s. It offers the consumer products from street fashion to high fashion. Most of the products are uniquely linked and inspired by sports. Each pair is manufactured by one of their skilled craftsmen and takes time to be constructed. From superstar to campus, rugby to Samba and Gazelle to Stan Smith; the Adidas originals collection is made to be appreciated.