Whoever thought Andre the giant would be a Launchpad for a clothing brand? Well, that’s exactly who launched the Obey Clothing brand! And who would have thought that the first Black US president would have been helped into the oval office by the same Obey clothing brand? Take a big bit of creativity, a huge passion for Art & Graffiti and with Shepard Fairey you have all the skill, talent and passion to make Obey one of the best street wear brands of its day.
The Andre the Giant thing lasted until Shepard got ‘big’ and got noticed. The company titan whizzed a nice big lawsuit over his way and as quick as hell Obey wasn’t shouting it out any more. A version of Andre still adorns some of the Obey t-shirts to this day and it’s still as popular, Obey have been clever in that they don’t have one logo for their range of t-shirts but they have four or five that they use which means that the Obey clothing line always looks fresh and never runs out of steam.
OBEY Clothing, Accessories and clothing from Obey
How did Obey get so big? Anyone heard of Obama, not Osama, yes the president of the United States of America? Some guys from the Obey camp approached the Obama camp and asked if they could design a poster for the campaign. Luckily for all parties the Obama camp said yes and the famous red and blue poster was born. It was turned into a t-shirt that went global along with the man himself.
Shepard was out wheat pasting all over America and the Obey street team was doing its bit too. Everywhere you looked the Iconic poster was there. After the election had finished the original poster got added to the Smithsonian Institution National Portrait Gallery such was its impact on the American psyche. The original poster came about when Shepherd went onto Google image search and found the image he later went onto use. The original photographer was ‘Mannie Garcia’.
Members of the Obey street team were given the obey posters for FREE to stick up around their neighborhoods. Shepard later posted on his blog about his annoyance that some of them had sold the Obey Hope poster and made money on eBay when all the posters had been given out for free.
Exhibiting all over the world has helped Obey grow from a t-shirt label to a full clothing brand. Recently Shepherd was attacked by a group when doing an install in Denmark. There is a love for all things obey and the range now crosses over into cushions, scarves, jackets and of course the beloved Snapback hat. You ain’t nobody if you don’t have an OBEY logo Snapback hat, all the cool kids have them.