Obey Clothing is a reputable brand for producing creative, stylish and modern clothing. If its origins are traced back than it began with Shepard Fairy who way back in 1989 developed an absurd sticker whilst at art school and the business evolved since this time. It is a relatively young brand however has grown at a considerable rate due to its popularity and innovative t shirt designs and ideas.
Obey was founded in 2001 on the theme of merging designs with depth of creativity and innovation. The philosophy of Obey is based on tabloid comedy. The slogan of Obey is rooted in the slogan 'Do it Yourself' which is linked into the punk rock and skateboard movement where Obey is closely linked. Shepard looks for to self empowerment and uses his clothing range to promote this politicised aim.
Obey clothing is an innovative amalgamation of modern trends using classical techniques. It tries to convey its ideology through its designs by giving a feeling of confidence and strength. Shepard uses the designs and colour schemes of the US army into his own clothing ranges. Some of the prints are throwbacks to past military insignia.
Two designers Mike Ternosky and Erin Wegnall also contribute to the ideas behind Obeys clothing ranges and work in tandem with Shepard.
The current Obey collection has a wide range of clothing, tees, jackets, shorts, accessories including bags and wallets aswell as hats and jewellery.