HUF was created in 2002 by Keith Hufnagel. Hufnagel saw an opportunity to give back to that same community which had raised him, and opened a small boutique in 2002 on an offbeat block of San Francisco's Tenderloin District, the first of its kind.
Its aim was to bring together, under one roof, the most respected brands that the skateboard, streetwear, and sneaker communities had to offer. He named the shop HUF, and it quickly came to be recognized as the Bay Area's premier purveyor of hard-to-come-by goods.
With its rapid growth and popularity, Hufnagel found the necessity to launch his own line, HUF, assimilating into one label what he felt epitomized skateboarding, streetwear, and sneaker fashion. Since its inception, HUF has evolved into an independent manufacturer of premium apparel, footwear, and skateboarding goods. You can find a huge selection of HUF clothing right here at iConsume.
HUF looks to classic American craftsmanship, timeless vintage design, and an appreciation for fine-and-functional modern detail to produce quality goods that incorporate the past and present to create the future. The range integrates material and construction inspired by those specific garments that have endured the test of time, resulting in a product sufficiently suited to handle the abuse sustained by skateboarding.
Accompanied by casual graphics and slogans, HUF offers a unique range that reflects sophistication while simultaneously incorporating that certain nonchalance so commonly associated with skateboarders and artists alike.
Here at iConsume we strive to give you the best in streetwear and HUF is a fantastic brand to choose from. We also stock a huge range of other streetwear brands such as Edwin, Carhartt and Ray-Ban, take a look though them today.