Addict Clothing originally started out as a menswear brand back in 1996. In the past fifteen years the brand has certainly gone from strength-to-strength, and has created a style that is both urban and individual without sacrificing quality. The individual style that Addict clothing has developed is heavily influenced by board sports, music and design communities. The brand creates a powerful intersection between mainstream and underground, something that makes it very alluring and appealing to customers.
Probably the first thing that catches your attention with this brand is it’s interesting name – Addict. The brand uses it in a completely positive way. They want the name to reflect things that people who wear Addict clothing feel passionate about, and they want these people to have the same amount of passion for the brand itself. Addict clothing has done a very good job of building up an army of followers and brand advocates.
Addict clothes from the UK’s favourite online retailer
Another thing that sets Addict clothing apart from many of its rivals is that they have somehow managed to maintain the original feel of the brand. Although it has grown rapidly in the last fifteen years, the brand’s small time of passionate individuals keeps the brand firmly rooted. Vital processes such as product development and graphics are all done in-house. This means that Addict have a firm grip on how their brand is perceived and what direction it is headed.
Addict has a large number of different items of clothing available, ranging from high-quality t-shirts, sweats and trousers to hats and jackets. The brand has collaborated with a number of well-known artists including She One, Mitch and Swifty and Mode 2. They have also collaborated with other high-profile brands including Vans, G-Shock and Disney. Addict clothing has a strong connection to certain types of music, and as well as sponsoring nights in various parts of the UK, it also has received very public support from urban acts such as Rodney P and Skitz.